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RAW SILK COLLECTION
"LÉLOK WAS BORN FROM A JOURNEY BACK TO MY ROOTS.
I GREW UP UNDER THE AUSTRALIAN SUN, BUT NOW I CALL BELGRADE HOME. I'VE COMBINED BOTH OF THESE WORLDS TO CREATE SOMETHING CLOSE TO MY HEART, A CURLY HAIR STUDIO WHICH OFFERS CARE FOR WHAT HAS BEEN PASSED DONE THROUGH GENERATIONS, OUR CURLS.
COMING TO SERBIA BROUGHT ME CLOSER MY HERITAGE. LÉLOK IS MY WAY OF HONOURING WHERE I COME FROM AND EMBRACING MY HERITAGE AND WHAT INSPIRES ME"
LENA JOVIŠIĆ
FOUNDER OF THE FIRST CURLY HAIR STUDIO IN BELGRADE, SERBIA, LENA IS A MULTIFACETED PROFESSIONAL WHO INTERTWINES THE REALMS OF PHARMACY AND CURYLY HAIR EXPERTISE IN A UNIQUE FUSION. WITH A SKILLED PHARMACY BACKGROUND, LENA HAS AN INNATE UNDERSTANDING OF PRECISION AND CARE FOR NATURAL BEAUTY WHICH SHE APPLIES TO THE CURLY HAIR SALON EXPERIENCE IN THE HEART OF BELGRADE.
HAVING EXPERIENCED THE CHALLENGES FIRST HAND WITH HER OWN CURLY HAIR, LENA EMPATHISES WITH HER CLIENTS, RECOGNISING THE INADEQUATE CARE CURLS TYPICALLY RECEIVE IN REGUALR SALONS. EAGER TO DRIVE CHANGE, LENA STRIVES TO ELEVATE CURLY HAIR DRESSING IN SERBIA.
BUILDING ON THIS EXPERTISE, SINCE 2025, LENA HAS EXTENDED HER KNOWLEDGE AND PASSION INTO LÉLOK COLLECTION, AN ENTIRELY HANDMADE, SMALL BATCH LINE OF SILK TOWELA AND ACCESSORIES DESIGNED TO NURTURE AND PROTECT CURLY HAIR AT HOME. EACH PIECE IS THOUGHTFULLY CREATED IN OUR BELGRADE STUDIO, COMBINING PROFESSIONAL SALON INSIGHT WITH MINDFUL, SLOW PRODUCTION, BRINGING A PIECE OF THE LÉLOK SALON EXPERIENCE INTO YOUR EVERYDAY HAIR CARE RITUAL.
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